10 Steps to Building Your Personal Brand on Social Media

10 Strategies for Crafting Your Personal Identity on Social Media Platforms

Utilizing online platforms to share content enables the construction of an internet identity that showcases your private beliefs and vocational capabilities, particularly with the integration of artificial intelligence into our daily routines.

Even sporadic social media use contributes to the persona you project in the digital realm. The way you interact, react, and disseminate content online shapes your public image, which is becoming increasingly critical in the digital marketing sphere.

Research highlighted in ‘Social Media Use During Recruitment’ reveals that 50% of employers engage in scrutinizing candidates’ personal social media profiles, with 64% having checked a candidate’s professional network profile, such as LinkedIn, as part of their hiring process.

Forging a potent personal brand via social media is no small feat, yet its benefits for career progression, networking, establishing thought leadership, self-expression, and legacy building are immense. This article will outline ten fundamental strategies for cultivating your social media presence:

  1. Refresh your social media profiles
  2. Define your expertise
  3. Leverage AI in social media
  4. Consistently post
  5. Upload your contacts
  6. Embrace positivity, interaction, & truthfulness
  7. Engage in social communities
  8. Maintain consistency in your communication style
  9. Analyse successful influencers
  10. Gain credentials in social media

“LinkedIn serves as a critical tool in any professional’s arsenal. It’s not just an avenue for career growth and knowledge sharing but it also amplifies one’s personal brand, increasing their value to both current and future employers.”
Luan Wise, Marketing Consultant, Speaker, and Social Media Expert

1. Refresh Your Social Media Profiles

Over 5 billion individuals worldwide engage with social media, with the average user navigating through 6.7 different platforms monthly, as per Datareportal stats.

This massive engagement underscores the significance of choosing the right platforms to amplify your online presence. Conduct a thorough audit, keep active accounts that serve your objectives, and eliminate those that don’t. Ensure your profiles are up-to-date and accurately represent your professional image and work.

​2. Define Your Expertise

Everyone excels at something. Your expertise could range from content creation to an in-depth understanding of a hobby or subject. Recognize what resonates with your audience and lean into it, establishing yourself as a thought leader within your niche.

3. Leverage AI in Social Media

Advancements in artificial intelligence have made personal branding more accessible. AI tools can assist in various aspects, from content creation to social media management, SEO, market analysis, email marketing, and visual creation, thereby streamlining your branding efforts.

4. Consistently Post

The digital landscape has evolved; posting frequency now requires a balanced approach to avoid audience burnout. Aim for a consistent posting schedule that keeps your audience engaged without overwhelming them.

5. Upload Your Contacts

Maximize your existing network by importing your contacts to social media platforms. This simple action can uncover a plethora of networking opportunities previously unnoticed.

6. Embrace Positivity, Interaction, & Truthfulness

Your online persona should accurately reflect your personal and professional ethics. Remember, your social media activity collectively serves as an extension of your resume. Sharing original content alongside curated pieces showcases your industry knowledge and personality.

7. Engage in Social Communities

Participating in social communities such as Facebook and LinkedIn groups can position you as an authority in your field. However, don’t overlook emerging platforms or specialized communities that can also offer substantial networking benefits.

8. Maintain Consistency in Your Communication Style

Consistency in voice, image, and tone across all channels reinforces your brand identity and aids in building a loyal following.

9. Analyse Successful influencers

Observing and learning from influencers can provide insights into building your brand. Influencer collaborations, although requiring effort to establish, can significantly enhance your visibility and credibility.

10. Gain Credentials in Social Media

To truly excel in building your brand on social media, a thorough understanding of the fundamental elements of each platform is essential. Consider obtaining a certification in social media to enhance your skills and understanding further.

Choosing the Right Platform for Personal Branding

The ideal platform varies based on your brand, audience, and industry. While some platforms may be more beneficial for your goals, it’s crucial not to overextend yourself. Focus on platforms where you can most effectively connect with your audience.

Enhance Your Social Media Expertise

Navigating social media can be complex. Our certified Social Media Marketing course offers insights into using key platforms effectively as well as strategies on social research, content, service, commerce, and more. Now is the perfect time to elevate your social media skills.



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