14 Game-Changing HubSpot Enhancements Introduced in November 2024

The November 2024 enhancements from HubSpot are designed to help you gather more precise data, enhance contact engagement, and simplify daily tasks. These updates range from advanced email personalization through user properties to making it easier to resubscribe contacts, all geared towards providing deeper insights into customer behavior and giving you greater process control.

Let’s explore the most significant HubSpot improvements for November 2024.

Updates that managers will appreciate:

• Gain valuable insights with the new Analyze and Summary tabs in the help desk.
• Increase conversions by adding countdown timers to CTAs.
• Personalize one-on-one emails with multiple signature options.
• Enhance ticket processing speed with new sending options in the help desk.
• Enjoy complete control over Content Remix with freeform prompts.
• Streamline invoicing by automating sales tax calculations.
• Provide flexible payment schedules with weekly billing options.

Updates that HubSpot admins will value:

• Ensure accurate data capture with conditional properties in playbooks.
• Reduce spam and no-show meetings by blocking certain email domains.
• Keep data clean with regular expressions for property validation.
• Ensure accurate subscription preferences with revised preference page functionality.
• Enhance sales efficiency with HubSpot features integrated into Google Calendar.
• Customize marketing emails using user object properties.
• Re-engage unsubscribed contacts using simplified forms.

Key HubSpot updates for managers

Unlock valuable insights with the help desk’s Analyze and Summary tabs

What’s new: HubSpot’s Help Desk now features two powerful tabs tailored for support leaders: the Analyze Tab, which provides a 365-day performance overview of the team, and the Summary Tab, which gives a real-time snapshot of key metrics and case load.

Benefit to you
The Analyze Tab enables managers to identify long-term trends through reports on metrics such as ticket volume, SLA completion percentages, and customer feedback, fostering data-informed strategic planning. In contrast, the Summary Tab delivers daily updates on essential metrics and team wellness, allowing for real-time adjustments to workload and performance. Collectively, these features furnish managers with necessary visibility to enhance efficiency and reach their objectives.

Status: Public Beta
Applicable HubSpot Hubs: Service Hub
Applicable HubSpot Tiers: Professional and Enterprise

Boost conversions with countdown timers in CTAs

What’s new: HubSpot now contains a “Countdown Timer” module for both pop-up and embedded CTAs, which allows you to highlight time-sensitive offers or events on your site.

Benefit to you
Countdown timers instill a sense of urgency, prompting users to act quickly on limited-time deals or events. Ideal for time-dependent campaigns, this functionality heightens engagement and conversion potential by visually emphasizing deadlines in your CTAs, thereby capturing attention and driving actions.

Status: Public Beta
Applicable HubSpot Hubs: Marketing Hub, Content Hub
Applicable HubSpot Tiers: Starter, Professional, Enterprise

Customize one-to-one emails with various signatures

What’s new: HubSpot now supports the ability to create and manage multiple email signatures within the CRM, allowing personalized communication for diverse audiences.

Benefit to you
Sales representatives can effortlessly tailor their email signatures for different recipients, industries, or languages—eliminating the need for manual edits each time. This feature is valuable for representing various segments of your brand, addressing specific markets, or maintaining professional consistency across multiple languages, all while staying within HubSpot’s CRM. Find out how to add an email signature in the CRM.

Status: Private Beta
Applicable HubSpot Hubs: Sales Hub
Applicable HubSpot Tiers: Professional

Accelerate ticket management with new send options in the help desk

What’s new: The help desk now incorporates “Send options,” enabling support representatives to reply and update ticket statuses with one click.

Benefit to you
Customer support representatives handling multiple tickets on a daily basis can now save significant time by combining their response actions and status updates. This efficiency minimizes interruptions, allowing representatives to concentrate more on resolving customer issues rather than getting bogged down in repetitive tasks, leading to quicker ticket resolutions and enhanced team productivity.

Status: Private Beta
Applicable HubSpot Hubs: Service Hub
Applicable HubSpot Tiers: Professional, Enterprise

Exercise full control of Content Remix with freeform prompting

What’s new: Freeform prompting is a new feature in Content Remix, enabling users to draft personalized AI directives for more flexibility in remix outcomes.

Benefit to you
This enhancement empowers managers and content creators to leverage strategic and creative prowess during the content remixing process. Instead of merely depending on direct transformations, you can instruct AI in custom ways, streamlining the content manipulation and repurposing processes for specific needs, such as converting a blog entry into a press release. This results in more effective and targeted content creation.

Status: Public Beta
Applicable HubSpot Hubs: Content Hub
Applicable HubSpot Tiers: Professional, Enterprise

Simplify invoicing by automating sales tax calculations

What’s new: Commerce Hub users in the U.S. and Canada can automate sales tax calculations on invoices utilizing Stripe for payment processing. Taxes are now calculated based on the buyer’s location.

Benefit to you
Navigating tax compliance can be both intricate and labor-intensive. This functionality streamlines the process by automating the tax rules and calculations, reducing potential errors and conserving valuable time. By entrusting tax compliance to the Commerce Hub, you can focus on sales while ensuring accurate tax collection at checkout, making invoicing straightforward and compliant.

Status: Private Beta
Applicable HubSpot Hubs: Commerce Hub
Applicable HubSpot Tiers: All Tiers

Introduce flexible payment options with weekly billing cycles

What’s new: HubSpot now includes support for weekly and bi-weekly billing cycles for products and line items, allowing businesses to cater to customer payment preferences better.

Benefit to you
As more companies begin using weekly billing for consistent cash flow, this enhancement equips you to offer products on a weekly basis, streamlining quotes, subscriptions, and payment links. This flexibility helps harmonize your sales process with customer preferences, facilitating payment collection and enhancing customer satisfaction.

Status: Live
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: All Tiers

Essential HubSpot updates for admins

Ensure accurate data collection with conditional properties in playbooks

What’s new: Playbooks now integrate conditional logic for properties, allowing for required fields and context-sensitive options to enhance data entry.

Benefit to you
This enhancement allows teams to gather precise, relevant data while cutting down on input mistakes. Tailoring required fields and dropdown choices to fit specific scenarios aids users in saving time and focusing on crucial tasks. For admins, this provides better-quality actionable data collected directly through playbooks, leading to improved decision-making and system functionality.

Status: Private Beta
Applicable HubSpot Hubs: Sales and Service Hubs
Applicable HubSpot Tiers: Enterprise

Reduce spam and no-show meetings with email domain blocking

What’s new: HubSpot now gives users the ability to block individuals with free or specific email domain addresses from scheduling time on their calendars, contributing to more meaningful meetings.

Benefit to you
This feature aids in diminishing no-show rates and reduces spam meeting requests, enabling teams to concentrate on productive high-value interactions. By limiting access to reliable domains, you protect your time and ensure your calendar is filled with meaningful meetings. Admins will particularly appreciate this added level of control, enhancing overall meeting quality and productivity.

Status: Private Beta
Applicable HubSpot Hubs: Sales Hub, Service Hub
Applicable HubSpot Tiers: Starter, Professional, Enterprise

Uphold data integrity with regular expressions for property validations

What’s new: HubSpot now adopts regular expressions for property validations, which helps avoid incorrect data entry and guarantees data quality within the CRM.

Benefit to you
This new feature offers admins robust solutions to ensure data precision and adherence to specific business standards. For example, you can validate information such as five-digit U.S. zip codes or domains. By verifying correct formatting at the data entry stage, you minimize errors, protect data quality, and save time on later corrections.

Status: Private Beta
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: Professional, Enterprise

Improve subscription preferences accuracy with updated preference page functionality

What’s new: The preference page will now only show subscription types that users have marked as “Subscribed” as ticked. Those with the status “Not Specified” will be left unticked.

Benefit to you
This enhancement reduces confusion among contacts by clearly showing only the subscription types they have opted into, leading to better subscription management.

Important note:

Admins should ensure contacts are subscribed to relevant subscription types. Since contacts will be marked “Unsubscribed” for any unchecked subscription types when they save their preferences, this adjustment could lead to more unsubscribes for any subscription type you’re sending to contacts with a “Not Specified” status.

Status: Live
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: All Tiers

Enhance sales productivity with HubSpot integrations in Google Calendar

What’s new: HubSpot’s Sales Chrome extension now integrates features from Sales Hub into Google Calendar, allowing users to log meeting outcomes, prepare, and follow up directly from their calendars.

Benefit to you
This enhancement removes the necessity to alternate between applications, saving sales representatives crucial time. By enabling meeting preparation, follow-ups, and outcome logging within Google Calendar, reps can concentrate more on closing deals and less on workflow management. For admins, this integration empowers teams to manage more tasks directly within Google Calendar, enhancing overall efficiency.

Status: Private Beta
Applicable HubSpot Hubs: Sales Hub
Applicable HubSpot Tiers: Starter, Professional, Enterprise

Tailor marketing emails with user object properties

What’s new: HubSpot has introduced the ability to use user object properties like job titles or social media links as personalization tokens in marketing emails.

Benefit to you
This functionality allows marketers to quickly produce tailored, high-performing emails by automatically inserting pertinent information regarding a contact’s owner (e.g., their job title). This reduces manual data entry and heightens email personalization, facilitating trust and engagement with recipients.

Status: Public Beta
Applicable HubSpot Hubs: Marketing Hub
Applicable HubSpot Tiers: Starter, Professional, Enterprise

Simplify the process for resubscribing contacts via forms

What’s new: HubSpot makes it easier for previously unsubscribed contacts to opt back in using forms by automatically updating their email preferences with no extra steps required.

Benefit to you
This update enables the re-engagement of contacts that previously opted out of marketing emails. By streamlining the process and removing barriers such as additional clicks or emails, contacts can easily resubscribe when submitting forms associated with subscription types. This improvement enhances your email outreach and helps recover valuable segments of your audience for marketing efforts.

Status: Public Beta
Applicable HubSpot Hubs: Marketing Hub
Applicable HubSpot Tiers: All Tiers

HubSpot’s updates for November 2024 offer significant enhancements in data accuracy, automated essential processes, and a boost in personalized engagement. These changes empower both managers and admins with tools to refine workflows, enhance decision-making, and build stronger links with customers to achieve greater business success. Stay tuned for further updates next month as HubSpot continues to progress.