2023 Holiday Membership Renewal Bulletin

As we wrap up both this quarter and the year, it’s time to look back on an eventful period in the realms of marketing and digital innovation. It’s been a pleasure sharing a mix of news, insights, and enjoyable content with you all year long. Remarkably, our most popular piece centered on the marketing brilliance of Taylor Swift, proving that fun and learning can indeed go hand in hand.

While the festive season often prompts retrospectives, this year’s dominant narrative has been the rise of AI. Hence, our focus swiftly turns to predicting the shifts 2024 might hold. Last week, we welcomed five esteemed experts to a webinar to forecast the upcoming trends. You can revisit this webinar or await the extended discussion in this week’s podcast.

We aim to keep delivering rich learning experiences and expert knowledge, especially now that our community has grown to over 300,000 members. Your input is invaluable to us, illustrated by our initiative to offer more live content catering to our Australian and APAC members’ schedules, including a session with renowned SEO authority Kate Toon.

Your Career. Your Future.

With the new year comes a chance for career introspection. Consider whether it’s time to advance in your current role or explore new horizons.

We recommend a comprehensive guide designed to help you assess your career trajectory, available for download. Moreover, we’ve shone a spotlight on unique career paths through our podcasts, which you can find in our video library.

The conversation around AI’s role in career development has been robust. Our recent survey revealed that 44% of respondents are utilizing AI, a trend that’s expected to grow. We’re committed to offering insights on how AI can both challenge and enhance professional life.

For content suggestions on career growth, please reach out to us via email.

Original Insights and Reports

Our surveys throughout 2023 have unearthed crucial trends. A notable focus has been on the necessity of upskilling and AI literacy. According to our research, a significant majority of marketing and HR leaders are planning to bridge the skills gap in their organizations, with AI strategy development at the forefront of their needs.

Another study highlighted the importance of digital marketing certification, with 91% of employers valuing it for hiring or promotion purposes. Our findings also show a substantial salary increase for DMI graduates attributed to their certification.

Your feedback helped shape these insights, with many of you emphasizing the productivity boost provided by AI technologies.

You can delve into the full findings of our 2023 member survey online.

We take all your feedback seriously, which guides our planning for 2024, including the creation of a new course to help you integrate AI into your marketing strategies, available from January.

“AI is a tool, it’s a technology. It’s as useful as the person applying it.”

Clark Boyd on the DMI podcast

Understanding AI

The adoption of AI tools, notably ChatGPT and Google’s SGE, marked this year’s defining moment in digital marketing. We’ve been keenly updating our library bi-weekly to provide the freshest insights into these developments.

Highlighted resources include a primer on AI, a review of ChatGPT’s evolution, marketing applications of AI, and focused webinars. We continue to monitor SGE’s progress and expect wider implementation in 2024.

We also offer advice on navigating the changes brought by GA4, ensuring you’re well-equipped to adopt this tool with ease. Keep an eye on our article updates for more invaluable resources.

Digital Marketing Webinars

Our webinar series has never been more engaging, covering topics from GA4 to strategic marketing planning. Expect a diverse range of subjects in 2024, including AI, video marketing, and more.

Don’t miss our past webinars for insightful marketing strategies and expert advice.

Podcasts

We’re proud to announce our first award win for the DMI podcast, a testament to our commitment to delivering exceptional content. Check out recent episodes for inspiring discussions on marketing, mindfulness, and more.

Interested in contributing or have feedback? We’d love to hear from you.

“You sign up to be a great marketer, you sign up to be a lifelong learner”

Jim Lecinski

CPD – Keep on Learning

Our summer survey provided deep insights into our members’ views on CPD points. We’re taking your feedback to heart and will clarify CPD eligibility and submission processes.

If you’re looking to earn CPD points, explore our range of eligible content, including eBooks, toolkits, webinars, and short courses.

For more details on CPD points and earning them through various learning opportunities, visit our knowledge base.

Enjoy the holiday season and here’s to a fruitful year ahead. Feel free to reach out with any questions or comments!