Adobe Express partners with Box

Adobe Express Collaborates with Box for Enhanced Content Management

Box, recognized as a leader in file sharing and content management solutions, has unveiled a collaboration with Adobe Express, establishing it as the primary image editing tool within Box.

This integration will empower enterprise users to collaborate securely on images—and eventually videos—utilizing the advanced generative AI editing capabilities offered by Adobe Express.

Adobe Express is driven by Adobe’s Firefly generative AI and has been made available in both enterprise and mobile app formats since its launch earlier this year.

Explore further: Adobe introduces Adobe Express for Enterprise

“Nowadays, organizations are experiencing increasing demands to generate more content to captivate their audiences across an expanding array of internal and external platforms,” stated Govind Balakrishnan, Senior Vice President of Adobe Express and Creative Cloud Services, in a statement. “Through the seamless integration of Adobe Express into Box, we are equipping enterprises to bridge that gap, providing millions of business users access to intuitive, top-tier creative tools and reliable AI right where they work.”

Integration of Adobe Express in Box. The rollout of Adobe Express within Box starts today. Enterprise users can leverage Adobe Express tools without incurring extra fees and do not need to register separately for Adobe Express.

Available generative AI editing features through this collaboration include:

  • Quickly crop and resize images.
  • Eliminate unwanted objects and backgrounds.
  • Use simple text prompts to add or swap out elements and people with Firefly-powered features in Adobe Express.
  • Automatically save content safely in Box, ensuring that it remains a secure hub for file storage and management.

“We are thrilled to partner with Adobe Express to elevate our offerings of top-notch creative tools and commercially safe AI,” expressed Box CEO Aaron Levie in the announcement. “As a result, all Box customers and their users will have the means to effortlessly create, collaborate, and securely manage digital content within a single, protected Intelligent Content Management platform.”

Screenshot 2024 12 10 At 10.56.45 AMScreenshot 2024 12 10 At 10.56.45 AM
Utilizing Firefly AI capabilities within Adobe Express directly in Box. Image: Adobe.

What’s next. Adobe and Box are also planning additional functionalities that will include:

  • The ability to create new images using Adobe Express and Firefly AI directly within Box by either describing a concept or using reference visuals, followed by customization of style, size, and format.
  • Video file editing via Adobe Express within Box, offering features like video trimming, GIF conversion, and caption adding.

Why it matters. Since its inception in 2005, Box has been a choice for secure file-sharing solutions among various organizations. The longstanding cooperation between Box and Adobe has continually enhanced Box’s content management capabilities. Now users can conveniently edit files without exiting the Box environment; for instance, they can edit PDFs with Adobe Acrobat.

With the introduction of Adobe Firefly’s generative AI features into Adobe Express, marketers can streamline their image editing processes. Soon, video editing capabilities will become available, all while ensuring that data is securely housed within their Box account. Additionally, users can synchronize files between Adobe Workfront and Box.

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