AI-Driven Marketing Tech Updates and Launches: January 9 Edition
To compromise a large language model (LLM) is surprisingly simple, and what’s more concerning is that you don’t need direct access to achieve this.
A recent investigation by researchers at NYU explores the extent of medical misinformation an AI can absorb before it starts delivering inaccurate responses. They discovered that even a minuscule fraction of false information – merely 0.001% of its training data – can disrupt the AI’s functionality.
The research targets instances where intentional deception during training occurs but also emphasizes a broader issue: the vast amount of misinformation readily available online from which these AIs learn. Furthermore, many databases still harbor obsolete medical information. According to Sci-Hub, a piracy platform for scientific literature, only 15% of papers that were retracted by their publishers have been removed from its site.
The silver lining is that contaminated data must vie for relevance against what could be accurate content. Thus, the susceptibility to poisoning might vary depending on the subject matter. However, the downside is that LLMs are trained on internet data, much of which is unreliable.
Here’s the latest roundup of AI-driven marketing technology releases:
- Amazon Ads introduced a new functionality in Amazon Marketing Cloud (AMC). This addition permits advertisers to craft SQL queries using natural language to identify their target audience. This feature eliminates the necessity of coding, greatly decreasing the time taken to form audience queries. Advertisers can execute these queries within AMC to establish new audiences and activate them across Amazon DSP and the ads console.
- Cordial has launched Cordial Edge, employing multimodal AI to create personalized marketing strategies for individual retail brands. These strategies take into account multiple types of data, including brand assets, photographs, and text, to enhance marketing messages aimed at boosting sales.
- PearlMountain Limited has updated its video creation platform, FlexClip, introducing two new tools: an AI Video Generator and a Motion Tracking feature. The AI Video Generator expands creative options, while the Motion Tracking tool streamlines intricate editing processes.
- Jellypod has released its AI-powered podcast studio. This platform includes features like AI voice cloning, content management, and comprehensive content integration, designed to streamline podcast production from concept to final edits and publishing.
- Dappier has rolled out AskAI for banner ad deployment. This feature permits digital publishers to integrate a conversational AI engine within their banner ads, providing contextually aware responses and offering advertisers a focused environment to engage with consumers.
- HUMAN Security has collaborated with TollBit to safeguard against unauthorized AI data gathering bots, enforce robots.txt guidelines, and enable content monetization for publishers.
- Jivox has upgraded its Jivox IQ DaVinci platform, now featuring robust API integrations with prominent retailer DSPs like Amazon DSP and Walmart Connect DSP. The platform seamlessly combines first-party audiences with creative assets and media in a coherent workflow.
- Integral Ad Science launched its AI-based Total Media Performance (TMP) solution, which melds media quality signals with real-time optimization to enhance campaign results for advertisers.
- Creative Realities has introduced AdLogic CPM+TM, a comprehensive campaign planning and management solution. This platform incorporates programmatic capabilities specifically for in-store retail media networks, allowing advertisers and publishers to plan, manage, and optimize campaigns within a cohesive AdTech ecosystem.
- BrandRep unveiled a new AI-driven keyword generation tool. This tool leverages artificial intelligence to identify pertinent keywords for small and mid-sized businesses, aiming to enhance SEO effectiveness and foster growth in competitive online environments.
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