AI-Driven Marketing Technology Updates and Announcements: December 5 Edition

A recent study by Advertiser Perceptions reveals that around 50% of advertisers now place “complete” or “majority” trust in AI ad technology to autonomously handle campaign decisions, a significant rise from last year’s figure of 25%.

In the past, many advertisers claimed to have “some trust” in these technologies for making investment and optimization choices without any human input.

Interestingly, the percentage of marketers open to using AI-generated content—if brand suitability assurances were met—dropped from 66% to just 50%. A contributing factor may be that 68% acknowledged concerns about AI content potentially drawing from original publisher sources without securing necessary permissions.

Additionally:

• Around 70% of marketers leveraging image-based generative AI for advertisement creation are utilizing creatives generated outside their primary ad platforms. This trend is notably high among agencies, while marketers are almost evenly divided on using in-platform versus external tools.
• Advertisers predominantly evaluate the ROI of AI by comparing performance, awareness, or engagement against non-AI benchmarks.

Here are the latest updates and innovations in AI-driven marketing technology:

• Engage with AI this holiday season: The Food Group, a marketing agency for food and beverage, has rolled out the Holiday GiftWraptor, which allows users to create custom wrapping for gifts. (Image at right: An orange tabby cat wrapped in wrapping paper resembling orange slices.) For each gift wrapped, the Food Group will contribute to World Central Kitchen’s hurricane relief initiatives in the U.S.
• AKOOL collaborates with LiveX AI: Their partnership combines AKOOL’s dynamic avatar tech with LiveX AI’s conversational agents, resulting in more effective and personable virtual customer service assistants.
• AdCreative.ai introduces video creation tool: This tool leverages AI to transform product images and user inputs into compelling videos designed to drive conversions, adhering to brand guidelines and audience preferences.
• Kaltura reveals Work Genie: This innovative tool generates personalized employee learning modules by utilizing videos, podcasts, and interactive content tailored to individual preferences.
• WILBY.Ai debuts THINK1.Ai: A platform providing AI-enhanced translation and localization services for video and audio content in over 160 languages, aiding brands in engaging global audiences effectively.
• Simpli.fi to roll out AI tools for programmatic advertising: Launching in January 2025, their new offerings include Autopilot AI for novice users and a Media Planner to assist seasoned buyers with intricate strategies.
• Hypelist presents enhanced personalization functions: The app leverages AI to suggest restaurants, books, or travel destinations based on user history and preferences.
• Verint unveils CX/EX scoring bot: This real-time AI solution assesses customer and representative interactions to offer insights into customer satisfaction and employee experience.
• MediaRadar launches an AI outreach tool: Designed for media sales and marketing teams, this tool personalizes outreach strategies using relevant advertising insights.
• Pantheon introduces a content publishing add-on for Google Docs: This extension employs Google AI to provide content summaries, SEO tips, and advanced search capabilities directly within Google Docs.
• Bridgeline Digital reveals Smart Facets: This AI-driven tool intelligently selects relevant options for users engaging in natural language searches on websites.
• DAS Technology debuts an AI messaging solution: This solution combines automated responses with live support, enhancing interactions between car dealerships and customers during the purchasing process.
• Phrase upgrades translation platform: New AI capabilities facilitate improved content adaptation and personalization for brands seeking to provide culturally relevant experiences.