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“It’s not feasible to keep increasing our workforce. The calculations simply don’t add up,” remarked Velia Carboni, Chief Information Officer at appliance firm SharkNinja. “What sets Agentforce apart from classic chatbots is its ability to provide authentic interactions. Agentforce enables us to engage more personally, facilitating a conversation rather than merely providing a straightforward question-and-answer…

The MarTech Conference is set to go virtual again on March 25-26, 2025. This year, the focus remains on equipping marketers with the tools to effectively integrate technology while managing the associated team dynamics, processes, and strategic insights to enhance their ROI. Navigating the marketing landscape can be challenging. There are countless technology options available,…

Recent data indicates that approximately 90% of B2B purchasers favor content created by reliable B2B influencers instead of traditional sales pitches from brands. This finding, highlighted in a survey conducted by LinkedIn, reinforces the sentiment expressed by Demandbase’s CMO Kelly Hopping: “They’re more likely to trust insights from an individual than the Demandbase brand itself.”…

The rise of ecommerce has significantly changed the shopping landscape, but it has also introduced the crucial issue of handling product returns. Retailers face the challenge of satisfying their customers while safeguarding their financial interests, making the management of returns essential for cultivating customer loyalty. Navigating Ecommerce Returns: A Balancing Act of Customer Satisfaction and…

Retail media networks (RMNs) are gaining traction in the marketing landscape, even though their origins can be traced back to traditional advertising methods, such as brands placing ads on store shelves and funding prominent placements in retailers’ promotional materials. However, the digital transformation has catapulted RMNs into a new era. Today, RMNs are becoming a…

It’s tempting to get caught up in the excitement surrounding the latest tech innovations. Whether it’s cutting-edge AI analytics, fresh customer data platforms (CDPs), or the newest composable digital experience platforms (DXPs), the marketplace is bursting with options that promise to revolutionize your approach. However, if these tools don’t deliver concrete, measurable outcomes, they’re not…

As data privacy regulations change rapidly, organizations require more than just the traditional cookie consent banner. They are seeking a holistic strategy to adeptly navigate this complex terrain while fostering stronger, trust-centered connections with their clientele. Join us for a session where we will delve into the significant transition from conventional cookie consent methods to…

Recently, Demandbase released a report titled “The State of B2B Advertising.” However, this raises an important question—what is the current landscape of B2B marketing? There seems to be a cloud of uncertainty regarding the most effective strategies. “Indeed, that’s the new normal,” observed Kelly Hopping, CMO of Demandbase. “What was once effective a mere six…

The eCommerce sector is currently witnessing its most successful holiday season to date, aligning with a record-setting prediction from Adobe Analytics. The recently concluded Cyber Week—from Thanksgiving to the following Monday—generated an impressive $41.1 billion in online sales across the U.S., marking an 8.2% increase compared to the previous year. In the same timeframe last…