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In the past, marketing was a discipline marked by clearer parameters, especially in terms of communication. The digital age hadn’t yet blurred the lines with its myriad channels and concerns, such as data privacy. However, the landscape has dramatically changed over recent years, with the last decade seeing a significant shift. This is particularly true…
The digital landscape has revolutionized the way we approach market entry, breaking down the traditional hurdles of reaching global consumers and business clients. In this discussion, we explore the formulation of an effective global digital strategy that aims to expand your business across international lines. Beginning with the fundamental 3A’s: Access: The capability to connect…
Understanding the vital role of UX in marketing approaches is common knowledge. However, it’s crucial to recognize that UX isn’t just a one-time task; it’s an ongoing practice of prioritizing the customer in every strategic decision, guided by genuine customer feedback. Wondering how to excel in UX? This piece explores 10 key tactics for navigating…
Achieving success as a Social Media Manager involves mastering a diverse set of skills to craft compelling social media content that converts followers into devoted customers. Over time, the responsibilities and required competencies of a Social Media Manager have expanded, making the role more intricate. Today, it encompasses tasks like social media networking, offering customer…
Kate Toon will lead a webinar offering tips on social media strategy, scheduled for September 6th at 8am (Australian Eastern Standard time). Don’t miss out, register now! Being a small entity—whether a startup, agency, or a freelancer—shouldn’t stop you from aiming high. Innovation isn’t reserved only for the giants in the industry. Yet, many operating…
Today’s digitally fluent customers are moving past the traditional, general approach to content. To effectively expand and engage your audience, it is crucial to connect with them on a personal level through exceptional content, which is best achieved through the art of storytelling. With a plethora of channels and platforms at your disposal for sharing…
For those crafting the ultimate digital marketing blueprint, understanding every facet of your business, offerings, and target audience is crucial before selecting a strategy that best suits your endeavors. According to our study, ‘Navigating the Marketing Landscape: Leadership, Innovation, Competencies, Trials & Future Outlook’ we discovered that 53% of top-tier marketers are injecting more funds…
Instagram stands as a dominant force in content marketing and community building. It has catapulted brands to fame and enabled individuals to carve out their path as influential social media figures. It’s a platform where celebrities, entrepreneurs, models, and various professionals thrive through sponsored content, boasting the second highest engagement rate among social networks at…
With over 950 million members and 63 million listed companies, LinkedIn reigns supreme as the leading B2B social networking site according to its statistics. Its versatile use ranges from hiring efforts to establishing individual and organizational brands, alongside promoting business through social sales. Chances are, your enterprise utilizes LinkedIn too. However, the question remains on…
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