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The landscape of marketing is undergoing a significant transformation due to the impact of artificial intelligence, especially within medium and large scale organizations. Research suggests that up to 40% of classic marketing budgets are facing intense scrutiny for reallocation — and many have already begun this process. Be part of The 40% Shift: How AI…

In partnership with IAB Europe and prominent retail media networks (RMNs), the IAB has unveiled comprehensive definitions and standards aimed at evaluating the effectiveness of RMN campaigns. These standards were initially proposed and made available for public feedback in September during the IAB Connected Commerce Summit. “These standards establish a foundation for transparency and uniformity…

Many deliverability strategies primarily focus on issues related to email lists and the processes of creating, sending, and managing email campaigns. However, it’s important to note that deliverability challenges can stem from factors beyond just inactive subscribers or optimizing your email formatting to evade spam filters. In fact, seemingly irrelevant business decisions can significantly influence…

A recent study by Advertiser Perceptions reveals that around 50% of advertisers now place “complete” or “majority” trust in AI ad technology to autonomously handle campaign decisions, a significant rise from last year’s figure of 25%. Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 In the past, many advertisers claimed to…

“It’s not feasible to keep increasing our workforce. The calculations simply don’t add up,” remarked Velia Carboni, Chief Information Officer at appliance firm SharkNinja. “What sets Agentforce apart from classic chatbots is its ability to provide authentic interactions. Agentforce enables us to engage more personally, facilitating a conversation rather than merely providing a straightforward question-and-answer…

The MarTech Conference is set to go virtual again on March 25-26, 2025. This year, the focus remains on equipping marketers with the tools to effectively integrate technology while managing the associated team dynamics, processes, and strategic insights to enhance their ROI. Navigating the marketing landscape can be challenging. There are countless technology options available,…

Recent data indicates that approximately 90% of B2B purchasers favor content created by reliable B2B influencers instead of traditional sales pitches from brands. This finding, highlighted in a survey conducted by LinkedIn, reinforces the sentiment expressed by Demandbase’s CMO Kelly Hopping: “They’re more likely to trust insights from an individual than the Demandbase brand itself.”…

The rise of ecommerce has significantly changed the shopping landscape, but it has also introduced the crucial issue of handling product returns. Retailers face the challenge of satisfying their customers while safeguarding their financial interests, making the management of returns essential for cultivating customer loyalty. Navigating Ecommerce Returns: A Balancing Act of Customer Satisfaction and…

Retail media networks (RMNs) are gaining traction in the marketing landscape, even though their origins can be traced back to traditional advertising methods, such as brands placing ads on store shelves and funding prominent placements in retailers’ promotional materials. However, the digital transformation has catapulted RMNs into a new era. Today, RMNs are becoming a…