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As marketing budgets for 2025 are finalized, leaders are confronted with an ongoing dilemma: scarcity of resources and an escalating skills gap. In light of the fierce competition for specialized talent, cultivating a culture of training might be the answer. This approach can effectively bridge the essential skills divide and foster sustainable success. Why talent…

The years 2025-26 will be critical, as ignorance could prove to be quite damaging. This applies broadly, but is particularly poignant for go-to-market strategies, which serve as crucial catalysts for enhancing sales performance and efficiency. Many executives struggle to comprehend the substantial financial investment in marketing; additionally, there is a growing reconsideration of the costs…

The highlights of MarTechBot feature responses to prompts submitted by readers. To explore how marketers leverage MarTechBot, click here. This language model is built using content from MarTech, enhanced with ChatGPT. The MarTech editorial team has chosen this response for its relevance and enriched it with additional context. I represent the pioneering generative AI chatbot…

The landscape of marketing is evolving swiftly, requiring professionals to prioritize what truly counts. In 2025, success will pivot on re-evaluating our definition of achievement and incorporating a privacy-centric mindset into our methods, allowing for more intelligent tactics that yield genuine results. As competition escalates and the advertising ecosystem grows more intricate, marketers must implement…

Quick Summary: If you’d like to share your insights, please fill out our 2025 State of Your Stack survey. How effectively is your martech stack functioning? Is it expanding or contracting? What’s your approach to integrating AI? These questions are crucial for the MarTech community as a whole. With over 14,000 tools to choose from,…

As marketers, we often deceive ourselves into believing we have everything figured out. The reality is quite different. Our claimed “expertise” rests on a precarious base of assumptions, mixed with data, akin to a flimsy structure teetering on a diving board. Countless resources are allocated to designing a “marketing mix” rooted in these assumptions—developing buyer…

Your salary and position might reflect the extent of your organization’s AI adoption, which can also depend on the size of the company. Recent research highlights significant discrepancies in AI utilization among various roles and company sizes. Disparity by Role. A higher percentage of marketing leaders report utilizing AI tools compared to those in entry-level…

Imagine a scenario where every team is genuinely aiming for the same target. Yet, it often seems like each group is pursuing its own agenda, lacking cohesion toward a common goal. Take, for instance, the social media department, which prioritizes user engagement. Meanwhile, the email marketing division strives for increased click-through rates, and the web…

We are on the brink of wrapping up 2024 (what a relief!). How was your year? This year has flown by, yet at times it felt like it was dragging on. We’ve witnessed a series of surprising events: from economic shifts to elections, and yes, even the buzz around Tesla Cybertrucks. That’s without even touching…

The holiday spirit is taking a tech twist in the U.K. marketing scene, with 55% of marketers employing AI tools to enhance their holiday campaigns, as per a report by Optimizely. Additionally, 47% plan to utilize AI in the upcoming year, while 43% already leverage it to add personalized touches to their Christmas promotions. According…