Google Ads Experiments with Video Ad Formats
Users of Google Ads have recently noticed a new option labeled “Video” in the Assets section. When selected, it directs users to the familiar “Add Video” modal, making the video upload process more efficient. This could potentially transform how marketers handle and integrate video content into their campaigns.
Advertisers will be keen to analyze the performance indicators of video assets in contrast to conventional text and display advertisements, as well as any innovative tools or features that may accompany this enhancement in 2025.
Why it matters. This enhancement might indicate Google’s intention to incorporate more video content into its search results and various ad campaigns, which could reshape advertising strategies for the upcoming year. Historically, videos have been part of the Shared Library, but their direct presence in the Assets section simplifies accessibility. This could pave the way for extensive experimentation and prove transformative for advertisers facing challenges with click-through rates.
What’s being said. The new feature was initially detected in the interface by Craig Graham:
Currently, this feature is not widely available, as advertisers from the U.K., U.S., and European regions have not yet encountered it. Google has confirmed that it is conducting tests with a select group of clients.
According to a spokesperson from Google, “We’re conducting a small pilot with select clients showcasing advertiser-provided video assets in Search ads. We don’t have further information to share at this moment, but we will keep you updated as the situation evolves.”
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