HubSpot Set to Purchase Conversational Intelligence Solution Frame AI
HubSpot has revealed its plans to acquire Frame AI, a firm specializing in AI-driven conversational intelligence.
With Frame AI’s technology, marketers will be able to extract valuable insights from unstructured data sourced from emails, calls, meetings, and other forms of communication.
HubSpot’s CEO Yamini Rangan commented, “Although structured data has traditionally been the cornerstone of CRM systems, it’s the unstructured data—like conversations—that unlocks more profound insights into customer feelings, actions, and intentions.” She added, “Integrating Frame AI will enable us to incorporate these insights into our customer platform, empowering businesses to grow smarter and more efficiently.”
The financial specifics of the transaction remain confidential. Once finalized, Frame AI will operate as a fully owned subsidiary of HubSpot.
About Frame AI: Established in 2016 by George Davis, Robbie Mitchell, Jesse St. Charles, and Brandon Reiss, Frame AI utilizes advanced natural language processing (NLP) and machine learning methodologies to drive its conversational intelligence capabilities.
The team at Frame AI is set to join HubSpot, where their technology will be seamlessly integrated into Breeze, a suite of AI-based tools within HubSpot’s CRM.
Explore further: HubSpot introduces Breeze, its comprehensive AI solution.
Why this matters: HubSpot has been at the forefront of using AI technologies to aid marketers across various functions like social media, sales, and customer service, particularly through its Copilot features tailored for diverse team needs.
The acquisition of Frame AI enhances these marketing capabilities, offering more actionable insights derived from previously underutilized information found in emails and communications. “Reaching an audience continues to become increasingly challenging each year,” noted Nicholas Holland, HubSpot’s VP of product and GM of the marketing portfolio, this autumn.
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