Mastering Optimization: A Martech Marketer’s Essential Handbook

You’ve likely come across various SEO dashboards, like those from Screaming Frog that integrate with Looker Studio. Maybe you rely on a robust enterprise tool that helps you oversee technical SEO in the cloud. While that’s all well and good, how effective is it really? Is it actually boosting your search rankings? If you’re overseeing multiple…

Picture yourself in a grocery store. You intended to buy some bread, but now you find yourself captivated by a snack display boasting, “Limited time offer — Don’t miss out!” Without a second thought, you reach for the chips. What drives this behavior? It all hinges on how your brain interprets various stimuli. This quick-fire…

The landscape of television is evolving, with CTV and streaming reshaping how audiences engage with their beloved programs. This Christmas, Netflix’s exclusive NFL broadcasts attracted an average of over 30 million viewers per game during its doubleheader. (Comparatively, last year’s Christmas triple-header on CBS averaged just under 29 million viewers.) Notably, it was last year…

“It’s not feasible to keep increasing our workforce. The calculations simply don’t add up,” remarked Velia Carboni, Chief Information Officer at appliance firm SharkNinja. “What sets Agentforce apart from classic chatbots is its ability to provide authentic interactions. Agentforce enables us to engage more personally, facilitating a conversation rather than merely providing a straightforward question-and-answer…

We are on the brink of wrapping up 2024 (what a relief!). How was your year? This year has flown by, yet at times it felt like it was dragging on. We’ve witnessed a series of surprising events: from economic shifts to elections, and yes, even the buzz around Tesla Cybertrucks. That’s without even touching…