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Approximately 65% of the global populace engages in text messaging, making the rapid expansion of SMS marketing predictable. To maximize your efforts, it’s essential that your email and SMS strategies synchronize flawlessly to enhance engagement and increase revenue. Here’s how to achieve that synergy. Why Utilize Both Channels? Have you ever witnessed a heavyweight champion…

The ongoing dispute between WordPress parent company Automattic and WP Engine has seen a favorable ruling for WP Engine. California District Court judge Araceli Martínez-Olguín has granted an injunction stopping Automattic from hindering WP Engine’s access to resources on WordPress.org and from interfering with its plugins. “Although the Defendants claim that the harm experienced by…

In an unpredictable economic environment, marketing executives are faced with a daunting question: how do they invest in technology that yields measurable outcomes while contending with stagnant or diminished budgets? The solution? The year 2025 should not be marked by rash investments in costly platforms but rather by a strategy rooted in prudence. While AI…

This narrative has been revised to include details about the Montana privacy legislation, which became effective on October 1, 2024, along with five other states set to implement their laws by January 16, 2025. The concluding stages of the 118th U.S. Congress have arrived, yet lawmakers have not succeeded in enacting a comprehensive national data…

Users of Google Ads have recently noticed a new option labeled “Video” in the Assets section. When selected, it directs users to the familiar “Add Video” modal, making the video upload process more efficient. This could potentially transform how marketers handle and integrate video content into their campaigns. Advertisers will be keen to analyze the…

“When discussing artificial intelligence, customer support centers, and user experiences, I believe that’s the most compelling scenario to demonstrate return on investment,” remarked Luiz Domingos. Each second an agent saves while documenting a call’s outcome, and each minute spared in data collection about the customer, translates into significant value. Domingos serves as the Chief Technology…

Today’s customer experiences are anything but linear and predictable. They are influenced by a network of events and interactions, leading to varied entry and exit points. Grasping these critical moments is essential for businesses that strive to offer tailored experiences, cultivate customer loyalty, and maintain a competitive edge. Below, we explore how event-driven journey analytics…

The landscape of digital marketing is undergoing rapid changes, fueled by the ever-evolving capabilities of artificial intelligence. Companies must now decide between establishing a dedicated AI team or equipping individual marketers with AI resources. By examining both pathways, we’ll investigate the strategic effects and practical factors that businesses of varying scales must contemplate. Assembling the…

As organizations strive to provide unified, customized interactions across various platforms, a brand LLM is recognized as a revolutionary approach. Harnessing the power of generative AI, a brand LLM guarantees that customer communications are stable, compliant, and personalized on a large scale—skillfully tailoring each interaction to mirror the company’s essence. What is a Brand LLM?…

Box, recognized as a leader in file sharing and content management solutions, has unveiled a collaboration with Adobe Express, establishing it as the primary image editing tool within Box. This integration will empower enterprise users to collaborate securely on images—and eventually videos—utilizing the advanced generative AI editing capabilities offered by Adobe Express. Adobe Express is…