Blog

According to insights from Adobe Analytics, online holiday shopping expenditures have surpassed expectations. In the initial 24 days of November, U.S. ecommerce sales experienced a year-over-year rise of 9.6%. This figure outstrips the previously anticipated record increase of 8.4% for the entire holiday season of 2024. So far, consumers have spent a remarkable $77.4 billion,…

You’ve likely come across various SEO dashboards, like those from Screaming Frog that integrate with Looker Studio. Maybe you rely on a robust enterprise tool that helps you oversee technical SEO in the cloud. While that’s all well and good, how effective is it really? Is it actually boosting your search rankings? If you’re overseeing multiple…

If you’re anything like me, chances are you’ve encountered Alex Hormozi’s “$100M Offers” countless times over the last year. It seems every business coach is chanting, “To sell anything, you must craft an irresistible offer; otherwise, you’ll end up broke and forgotten.” I must admit, it irks me each time I hear this sentiment. It’s…

Interact with MarTechBot Please be aware that your conversations may be recorded. I have knowledge from the MarTech.org archives, feel free to ask me anything! MarTechBot is processing…… × Powered by MarTech (and love)   Close OptiPrime – Global leading total performance marketing “mate” to drive businesses growth effectively. Elevate your business with our tailored…

Consumers today possess escalating and ever-changing expectations regarding their interactions with your brand. As businesses strive to forge deeper relationships and boost engagement, the role of technology is critical in facilitating these initiatives. However, it is essential to understand that customer experience is fundamentally shaped by emotions, perceptions, and feelings — technology serves to streamline…

Recently, a marketing director reached out, sharing her thoughts on her team’s holiday gift exchange: “With half my team working remotely and the other half in the office, I want to ensure everyone receives something valuable.” This prompted me to reflect on how our industry’s gift-giving practices have shifted alongside our evolving work environments. As…

The MarTechBot highlights the most insightful responses to questions posed by readers. For additional details on how professionals in marketing are leveraging MarTechBot, click here. The underlying model is constructed using MarTech content integrated with ChatGPT. The MarTech editorial team selected this response for its relevance and included supplementary material for further context. I am…

Over the last six years, marketing technology budgets have witnessed an 18% reduction, with Gartner highlighting a significant reshuffling of priorities in resource allocation this year. The steepest reductions have been evident in martech budgets, signaling a transition of authority from Chief Marketing Officers (CMOs) to other key enterprise figures, including IT leaders and Chief…

The decision made by the All-England Lawn Tennis Club to utilize AI instead of human line judges at Wimbledon represents a pivotal shift in the spectator experience. While some may embrace this modern approach, appreciating the elimination of disputes between players and officials over contentious decisions, others — especially those attending the event in person…

Criteo anticipates that AI will play a pivotal role during Cyber Week and throughout the holiday shopping period. “Criteo has been advancing AI technology for nearly two decades,” stated Romain Lerallut, Vice President and leader of Criteo’s AI Lab. “We originally referred to it as machine learning. One aspect that has truly astounded me recently…