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By 2024, the integration of artificial intelligence (AI) into educational environments will have profound effects on teaching methodologies and student learning experiences. Concerns have been raised by educators and academic institutions about the potential for AI tools like ChatGPT to facilitate academic dishonesty and undermine the learning process. However, numerous instances demonstrate the positive impact…

Mastering search engine optimization (SEO) is a critical marketing skill that can significantly benefit your career. Understanding how to conduct an SEO analysis and effectively report its outcomes can demonstrate the effectiveness of your content marketing to higher-ups like your manager or CEO. This knowledge enables you to devise strategies that enhance your brand’s visibility…

Have you or your company delved into online marketing? There’s a buzz around programmatic advertising and its revolutionary impact on the digital marketing landscape. An ad can be creative and engaging, yet if it doesn’t appear before the right eyes in the right location, its ability to perform optimally is diminished. Contemporary research reveals that…

Recently, bite-sized video content has surged in popularity, thanks to the high demand for quick and captivating videos that offer immediate satisfaction.  For instance, TikTok, boasting over 1.5 billion active users monthly, has emerged as a vital platform for marketers to capture and influence audiences through dynamic video narratives. Although not every brand will find…

Artificial intelligence often receives skepticism within the employment landscape, with widespread discussions about automation potentially displacing human jobs across various sectors. However, marketers are discovering the benefits of AI in enhancing efficiency and productivity within their roles. According to a survey, 68% of participants believe AI will automate mundane tasks, while 46% see it as…

Though it may not have the slickest interface, Reddit has cemented itself as a widely visited hub for those looking to pose questions, exchange opinions, and gather as communities to explore various topics. Even though its appearance and functionality have largely stayed consistent since its inception in 2005, Reddit’s community has surged to over 850…

The effectiveness of influencer marketing stems from its ability to amplify word-of-mouth endorsement across digital platforms, growing into a massive $2.1 billion sector.  Gone are the days when only a handful of high-profile influencers dominated the scene. Today, influencer ranks span from nano-influencers (with under 1,000 followers) to macro-influencers (with up to a million followers),…

The job market today presents significant challenges, especially for those just beginning their professional journeys. The combination of recent widespread job cuts, economic fluctuations, and a deficit in essential skills poses difficulties for higher education institutions aiming to equip their students for employability. Such circumstances prompt questions about the strategies graduates must employ to navigate…

Artificial Intelligence (AI) is revolutionizing how marketers execute and scale their campaigns, offering unprecedented automation capabilities.  From a recent survey conducted alongside DMI members, the top advantages of AI incorporation in marketing initiatives include task automation (68%), elevating the customer experience (46%), refining targeting and segmentation (45%), upgrading personalisation (44%), and facilitating predictive analytics (39%). …

TikTok, known for its dynamic and sometimes polarizing presence, has transitioned from a platform primarily for video sharing to a go-to online search destination, particularly for the younger crowds. According to a recent analysis by Adobe, TikTok now ranks as the fourth most favored search engine among the digital-first audience, trailing only behind giants like…