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Amazon has launched its new Retail Ad Service, opening up retail media networks for broader access. This innovative service enables retailers to leverage Amazon’s sophisticated advertising technology to display ads on their platforms. This marks a significant shift for the ecommerce and advertising giant, which previously concentrated on ad sales within its own ecosystem. Amazon…

For numerous marketers, transitioning customer interactions to an automated process using genAI technology can feel like an uncertain venture. The positive aspect is that as more AI-driven solutions emerge in the market, the benefits of this innovation for enhancing engagement and increasing revenue will become more evident. The shift towards AI integration is already happening….

As shoppers grapple with inflation and an overwhelming array of choices online, brands are increasingly leveraging artificial intelligence to aid consumers in making informed choices. The Challenge of Rising Prices and Choice Overload As individuals strive to manage their finances wisely, they encounter another significant issue: an overload of options while shopping online. This phenomenon,…

In the latter half of 2025, SAP is set to unveil a cutting-edge loyalty management platform tailored for retailers and CPG brands. Additionally, the company will introduce an AI-powered shopping assistant designed to integrate seamlessly with any ecommerce platform, which will be available in the first half of 2025. This announcement was made during the…

New findings from the latest CMO Survey shed light on current marketing strategies. A vital takeaway from the survey is the intensifying expectations placed on Chief Marketing Officers to prove their value and return on investment, especially amid a transforming marketing environment. The Fall 2024 survey posed different questions compared to the spring edition, limiting…

The social media platform Reddit has been garnering significant attention, especially following its 2024 IPO, making its mark in various discussions, notably in marketing. This is impressive for a platform that has been operating for two decades, which is akin to surviving in a prehistoric internet landscape. To assist you in navigating this platform and…

According to a recent survey by Forrester, 70% of marketers find it more challenging than ever to identify their audiences across various touchpoints. Additionally, 66% report that they are utilizing 16 or more marketing tools. These insights are derived from a survey conducted in Q4 2024 among 325 marketers, in partnership with TruAudience from TransUnion….

Quickening the sales cycle can significantly enhance revenue growth. Unfortunately, as we learned in physics, friction hinders acceleration or may even bring it to a halt. Whether you’re complicating a straightforward process or causing frustration for customers with unnecessary exchanges, friction can severely impede deal progression. This challenge extends beyond just sales departments. Marketing teams…

Whether you are a budding startup with a straightforward ecommerce platform or an international brand with intricate sales mechanisms, having well-organized dashboards and meaningful reports is essential for effective team collaboration. Unfortunately, the process of generating reports can consume a great deal of time and resources, only for the data to be scrutinized or overlooked….

Contentstack, a platform specializing in composable digital experiences, has recently acquired Lytics, a real-time customer data platform (CDP) established in 2013. Contentstack primarily focuses on its headless content management system, with Lytics’ robust first-party data management features set to enhance the existing Contentstack Personalize functionality. The acquisition brings several key capabilities from Lytics, including: Real-time…