Collaborative Co-Pilot Strategies for GenAI: Illustrated with Prompt Scenarios
The interaction between marketers and generative AI has been intricate since its inception. Numerous marketers have approached AI-generated content with justified wariness, doubting its capacity to encapsulate the subtle nuances and creativity essential for impactful marketing. Underneath these apprehensions lies a concern that AI could ultimately supplant human marketers entirely.
However, while these worries are not without merit, they shouldn’t dictate our engagement with AI. A more beneficial approach is to view AI as a supportive partner. Marketers can leverage generative AI to elevate their abilities while still retaining full creative control and strategic direction.
Let’s delve into how to adopt this co-pilot mindset across three fundamental marketing activities:
- Writing persuasive blog articles.
- Producing captivating visuals.
- Formulating impactful social media content.
We will investigate how AI can enhance your creativity and efficiency, complementing the human insight and strategic acumen inherent in excellent marketing.
Educating generative AI
Visualize generative AI as a talented newcomer who graduated at the peak of their class but lacks experience in your particular field. They possess a broad general knowledge, yet miss critical insights about your brand, customer base, and industry that come from hands-on experience. It is imperative to induct your AI co-pilot into your brand’s voice, target audience, and sector.
When training your AI assistant, avoid disclosing any sensitive corporate information or proprietary secrets. Instead, focus on publicly available content that exemplifies your brand’s voice and domain expertise. This enables the AI to become a specialized marketing collaborator who comprehends your company’s distinct viewpoint and style of communication.
Building your personalized AI co-pilot
OpenAI and Anthropic present unique methodologies for developing trained AI assistants. OpenAI has introduced Custom GPTs, while Anthropic offers Claude projects.
Here’s a streamlined process for creating an assistant using OpenAI’s Custom GPT feature:
- Visit the GPT Editor at chatgpt.com/gpts/editor.
- Draft your training prompt, ensuring to include:
- The main objectives and goals of the GPT.
- Key knowledge areas within your industry.
- A description of the intended target audience.
- Guidelines for analyzing training content.
- Instructions for upholding brand voice.
- Upload around ten pieces of content that reflect your brand’s tone and style. This can consist of:
- Blog articles.
- Marketing emails.
- Social media posts.
- Website content.
- Branding guidelines.
- Choose a distinctive and relevant name for your custom GPT that signifies its role in your marketing workflow.
Here’s a sample training prompt:
“This GPT is designed to assist marketers working within AI training and consulting firms. It excels in generating high-quality content targeted at marketing directors who are eager to leverage AI to enhance business outcomes.
The GPT is well-versed in AI technologies, including generative AI tools such as ChatGPT and Claude. It possesses knowledge in areas such as machine learning, marketing analytics, and Agile Marketing, adhering to the principles established by the Agile Marketing Manifesto. It also understands the objectives and hurdles faced by marketing directors in mid-sized to global Fortune 2000 firms, including expanding preliminary AI initiatives, identifying significant use cases, training teams, and navigating organizational transformation.
Responses are credible, precise, and conversational, tailored for marketing professionals familiar with AI but seeking practical strategies. The writing reflects a friendly, professional brand voice informed by the attached examples.”
I provide my GPT a list of terms to avoid, sourced from:
Utilizing AI for Research
A solid base of knowledge is essential before diving into content creation — even for topics you’re well-acquainted with. AI-driven research tools, particularly Perplexity.ai, enable us to gather and validate information through source-verified insights and intelligent follow-up questions.
Commence your research exploration with broad, open-ended questions that help define the landscape. For example, inquiring, “What insights do you have about utilizing AI to enhance marketing analytics?” opens numerous pathways for investigation. AI can swiftly synthesize data from various sources while proposing angles that may not have crossed your mind.
As you review the sources and explore suggested inquiries, your understanding will expand and evolve into more targeted questions. Take notes throughout this process, focusing on:
- Recognizable themes and patterns.
- Unexpected insights or counterintuitive results.
- Recent advancements within your field.
- Potential voids in current industry narratives.
This iterative method helps you form a distinctive viewpoint on your subject, allowing you to move past superficial observations to insights that will truly captivate your audience. Even those deeply familiar with a topic might be inclined to bypass this research phase. Nevertheless, even a brief AI-facilitated exploration can uncover facets and contemporary developments that enrich your content.
Here are some prompt examples that may be helpful:
- What information is necessary for a marketer looking to improve their marketing with AI and analytics? What insights would aid my target marketer in her role?
- What research studies regarding AI and analytics would benefit the average B2B marketer? Please provide references for each study.
- What common grievances do marketers have with analytics? How can AI address these issues?
- What widely considered best practices in marketing analytics may not be as beneficial as believed?
- What seemingly unrelated subjects could provide critical lessons for applying AI in marketing analytics?
Dig deeper: Meet my research trio: Gemini, ChatGPT, and Perplexity
Drafting an Outline for Your Blog Post
Your blog post takes form during the outlining phase, where generative AI can be incredibly useful. However, the success of this stage hinges on how you convey your requirements to your AI co-pilot. Let’s examine a structured approach that blends a tried-and-true framework with strategic thought.
The RAPPEL Framework
Trust Insights’ RAPPEL framework offers an effective structure for crafting AI prompts. Let’s dissect each element and apply it to the process of creating a blog outline:
Role: Clearly define your AI’s expertise and tone. Be specific about the knowledge domains you wish it to incorporate. You may have done some of this work already while developing your Custom GPT (refer to above). But you can add further context. For instance:
- “You are a data scientist with specialization in marketing analytics and AI. You excel at articulating complex topics for an 11th-grade reading level and shine at crafting engaging, shareable long-form blog articles.”
Action: Clearly articulate what you want the AI to accomplish:
- “Generate an outline for a long-form blog entry, concentrating on structure and essential points prior to progressing to content creation.”
Prime: Assess the AI’s knowledge and set the context:
- “What do you know about using AI in marketing analytics and boosting campaign ROI? What are the latest SEO best practices for Google and Bing?”
Prompt: Deliver your specific request with comprehensive parameters:
- “Draft an outline for a comprehensive blog post addressing the role of AI in enhancing marketing analytics. Target audience: marketing directors within mid-sized to Fortune 2000 enterprises. Include sections covering fundamentals, data evaluation, pattern recognition, and real-world examples. Emphasize SEO keywords such as ‘AI marketing analytics’ and ‘AI-driven marketing.’”
Don’t settle for the initial outline provided. Refine it iteratively. Consider using various models (for instance, if you initially used ChatGPT, try Claude next) and request them to critique and improve your outline. Ensure that the outline supports your SEO aims, is suitable for your audience, and offers enough depth and originality.
ChatGPT’s 40 model with Canvas can be especially efficient for revising your outline, allowing you to modify the output directly rather than copying and pasting.
Best Practices for Outline Development
- Iterative Refinement
- Critically evaluate the AI-generated outline.
- Add any essential sections that reflect your expertise.
- Eliminate any redundant or misaligned elements.
- Ensure a logical progression and flow of ideas.
- Multi-Model Assessment
- Utilize several AI models to review and enhance your outline.
- Compare insights from different AI platforms (e.g., ChatGPT versus Claude).
- Synthesize the best recommendations from the varying models.
- SEO Integration
- Confirm keyword placement in crucial sections.
- Ensure headers correspond with search intent.
- Consider both internal and external linking possibilities.
- Audience Alignment Check
- Verify that each section targets your audience’s challenges.
- Ascertain that the technical depth aligns with your audience’s expertise.
- Plan for none-linear disclosure of challenging concepts.
- Content Depth Planning
- Mark segments requiring original research.
- Identify potential opportunities for data visualization.
- Note areas that may benefit from expert quotes or case studies.
Learn: The last “L” in RAPPEL signifies “Learn.” This is your chance to establish a feedback loop that enhances future content production:
- Request the model to formulate a prompt that encapsulates the task.
- Keep a documented library of effective prompts.
- Tag prompts by content type and goal.
- Record which AI recommendations resonated most with your audience.
- Track patterns in outline structures that drive engagement.
- Save templates of successful outline formats.
Bear in mind that while AI can aid in crafting a solid outline, your own insight and understanding of your audience should shape the final layout. Allow your strategic acumen to determine what is necessary to connect with readers and satisfy marketing goals.
Crafting and Refining the Blog Post
The process from outline to a finished post can follow two paths. You might choose to draft the initial version on your own or collaborate with your AI co-pilot to create an initial draft. Each approach has its advantages — select what aligns best with your writing preferences and deadlines.
Utilizing AI for Revisions
Regardless of how you create your first draft, AI can assist in refining your blog content. Here are some strategies:
- Employ multiple AI models to secure diverse feedback on your content.
- Request specific critiques on aspects such as:
- Clarity and coherence.
- Engagement elements.
- Technical accuracy.
- SEO optimization.
- Effectiveness of calls to action.
Remember, AI acts as your aide, not a replacement. The ultimate decisions regarding voice, tone, and content should stem from you, aligning with your expertise and brand standards. Allow AI to bolster your writing while retaining the authentic human touch that resonates with your readers.
Dig deeper: 9 essential practices for leveraging AI tools in content creation
Generating Visuals for Your Blog Post
With your blog content finalized, your next step is to create images for it. I utilize Midjourney for its ability to generate highly photorealistic visuals. Here’s an example prompt for Midjourney:
“Generate a candid photograph of a team of marketers collaborating in a contemporary office setting illuminated by soft natural light flowing through expansive windows. They are analyzing marketing analytics displayed on a large digital screen filled with graphs and data. The space features warm wooden flooring and greenery that introduces organic elements. Capture expressions of genuine engagement in relaxed, professional attire.
Shot with a 35mm lens and shallow depth of field for cinematic framing. Style notes: a photojournalistic approach with a natural color palette, soft directional lighting, environmental context, and authentic human interactions presented in widescreen cinematic framing.
–quality 2 –sref –aspect 16:9”
In this prompt, I provide very detailed instructions, including stylistic cues. I have also requested the AI to:
- Allocate more time for processing (the “quality 2” command).
- Refer to a style reference image (using the “sref” command with a link).
- Specify a particular aspect ratio (the aspect command).
Such requests can be executed within the Midjourney interface. Afterward, you will receive four image options to select from, and you can request variations of your preferred choice using the “vary subtle” or “vary strong” commands.

The image created by Midjourney is shown above. While it may not be perfect, it meets my needs effectively.
An additional tool I also use is Napkin AI, which transforms text into striking, professional-grade visuals.
Dig deeper: The new frontier of visual content: A marketer’s guide to AI
Developing Social Media Posts
Now that your blog article is complete and accompanied by a fitting image, it’s time to share it across social media platforms. Here’s a prompt designed for crafting social media posts:
“Role: You are a highly skilled social media content creator, specializing in producing engaging, educational, and moderately casual posts for LinkedIn, X, and Facebook.
Task: Promote the blog article located at by constructing LinkedIn, X, and Facebook updates that elevate audience interaction and provide education. Each post must be tailored for its platform, appealing to LinkedIn’s professional demographic, general users on X, and marketers active on Facebook.
Specifics:
Tone: Moderately casual
Content: Overview of AI and marketing insights
Keywords: AI Content Marketing, Machine LearningThe objective is to create posts that are not only enjoyable but also insightful.
Here are some illustrative social media examples I favor:
Example 1:
“Other than Steve Jobs, Jensen Huang from Nvidia is the most remarkable CEO I’ve encountered. His presence, approachability, humility, and masterful grasp of every aspect of his products and industry is impressive. His confidence in his enterprise alongside his authentic respect for competitors is striking. His forward-looking vision is unwavering.
He possesses an unparalleled insight into the current landscape of AI and is actively building the future with his GPU-powered data centers and accelerated computing solutions.
In a recent in-depth interview with Brad Gerstner, the founder and CEO of Altimeter Capital and co-host of the BG2 podcast, he shared insightful perspectives.
I encourage everyone to read the complete post, but here are some standout excerpts:
> On his belief that AGI is imminent: “Much of this is possible due to the dramatic reduction in marginal computing costs over the last decade.”
> “The data center is now the foundational unit of computing.” This evolution carries significant implications for their business model and how AI labs are strategizing next-gen model development.
> “Our aim isn’t about capturing market share; Nvidia creates markets rather than taking them. We focus solely on innovation and identifying problems to solve.” I find this business perspective inspiring.”
Mike and I discuss more about the interview in Episode 119 of The Artificial Intelligence Show, releasing October 15.”
Example 2:
“Here’s why I believe we are underestimating the transformative impact of AI in the coming decade: our forecasts rely on speedier, cheaper operations with fewer personnel, rather than fundamentally reevaluating our processes and methodologies. #AI #innovation #leadership #disruption #future”
Please ensure each post remains under 200 words.
Utilize a conversational and relatable tone to engage with your audience.
Include pertinent hashtags and a call to action to enhance interaction.
This task is essential to advancing my career. By generating these posts, I aim to boost interaction and educate my audience, which is vital for enhancing brand visibility and attracting new clients.”
This prompt is detailed, commencing with the role, followed by the task, tone specifics, content requirements, keywords, illustrative examples, and emphasizing the significance of the task for my career.
Adopting AI as Your Marketing Co-Pilot
AI excels not as a replacement but as a proficient assistant that enhances your marketing efforts. Through effective communication and consistent training, you can cultivate an AI partnership that enhances every phase of content creation, from research to social media dissemination.
You might think my outlined approach takes longer than your usual method. From my experience, this is not the case. It tends to be quicker because you’re in charge of the entire process rather than relying on external teams for visuals or social media management. Furthermore, many of us often compromise necessary processes in the interest of speed.
Consider this:
- How might your marketing responsibilities transform when your AI co-pilot manages routine tasks?
- What creative initiatives could you embark on with the time saved?
- What unique viewpoints could you contribute to your content when AI handles the labor-intensive aspects of research and the initial draft?
The evolution of marketing is not about a conflict between humans and machines. It centers around the collaboration of both, generating more engaging and meaningful content. The focus is not on whether to integrate AI but on how to integrate it as one of your most crucial team assets.
Dig deeper: 3 innovative marketing applications for generative AI beyond copywriting
Email:
See terms.
OptiPrime – Global leading total performance marketing “mate” to drive businesses growth effectively. Elevate your business with our tailored digital marketing services. We blend innovative strategies and cutting-edge technology to target your audience effectively and drive impactful results. Our data-driven approach optimizes campaigns for maximum ROI.
Spanning across continents, OptiPrime’s footprint extends from the historic streets of Quebec, Canada to the dynamic heartbeat of Melbourne, Australia; from the innovative spirit of Aarhus, Denmark to the pulsating energy of Ho Chi Minh City, Vietnam. Whether boosting brand awareness or increasing sales, we’re here to guide your digital success. Begin your journey to new heights with us!