Conquering the Challenges of Fragmented Video Marketing
Adomni has introduced an innovative solution called Smart Video Everywhere, designed to tackle the hurdles of the fragmented video marketing landscape and the diverse ways consumers now engage with content. Once primarily recognized as a programmatic DOOH platform, Adomni aims to bridge the intricate journey of consumers across in-home video streaming on CTV, Netflix, Amazon Prime Video, and YouTube, while also providing contextually relevant video across DOOH and various online platforms.
Why this matters. In today’s digital environment, video is not just a single channel. Viewers access video content from the comfort of their homes through streaming services, as well as on their mobile devices while on the move. They encounter DOOH videos in places like subway stations and retail displays, fluidly switching between platforms like Amazon Prime and YouTube to find what captivates them.
This evolution presents an enticing prospect for advertisers who want to monitor consumer interactions through all these video mediums. A solution that allows for streamlined access to these various channels is likely to attract interest.
Distinctive attributes of Smart Video Everywhere. Adomni highlights the following unique aspects of its new offering:
- Seamless cross-channel purchasing. A consolidated approach for ad buying that spans CTV, online video, YouTube, and DOOH.
- High-quality inventory. Access to top-tier advertising options including Netflix, Amazon Prime Video, and YouTube.
- Comprehensive reporting and attribution. An all-encompassing method for cross-channel measurement and attribution.
- AI-enhanced functionalities. Intelligent targeting, creative refinement, and real-time insights for campaign performance.
“With the launch of Smart Video Everywhere, we are tackling the intricate issue of connecting with consumers all along their video viewing journey, whether they’re at home streaming, commuting, shopping, or watching on the go,” stated Jonathan Gudai, CEO of Adomni, in a recent announcement.
Explore further: Enhancing video strategies for increased sales
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