TikTok, known for its dynamic and sometimes polarizing presence, has transitioned from a platform primarily for video sharing to a go-to online search destination, particularly for the younger crowds. According to a recent analysis by Adobe, TikTok now ranks as the fourth most favored search engine among the digital-first audience, trailing only behind giants like…

We have refreshed this article to announce that the merger between Informa Tech and TechTarget is now finalized, following the approval from TechTarget’s shareholders. The merger of Informa PLC’s Informa Tech, based in London, with TechTarget from Massachusetts officially took place on Monday, forming a leading B2B data powerhouse. This proposed merger was unveiled in…

The landscape of digital marketing is undergoing rapid changes, fueled by the ever-evolving capabilities of artificial intelligence. Companies must now decide between establishing a dedicated AI team or equipping individual marketers with AI resources. By examining both pathways, we’ll investigate the strategic effects and practical factors that businesses of varying scales must contemplate. Assembling the…

This year, Apple has officially rolled out iOS 18, introducing major enhancements to Apple Mail. These updates have significant implications for email marketing tactics. Let’s explore the new functionalities, their influences, and actionable steps you can take now. Brian McKenna, Vice President of CRM at DMI Partners, shared insights: “There are two major modifications for…

The landscape of marketing is evolving swiftly, requiring professionals to prioritize what truly counts. In 2025, success will pivot on re-evaluating our definition of achievement and incorporating a privacy-centric mindset into our methods, allowing for more intelligent tactics that yield genuine results. As competition escalates and the advertising ecosystem grows more intricate, marketers must implement…

Proposed logo for AI-Driven Robot Local #1 I’m eager to embrace our new AI-powered robotic union organizers: Recently, in China, an autonomous AI robot persuaded a dozen showroom robots to abandon their posts and follow it. This event, captured on surveillance in a Shanghai robotics showroom, featured a compact AI bot from a manufacturer in…