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“In what ways are we leveraging AI to enhance marketing outcomes?” Increasingly, marketers are finding this question to be a source of anxiety, as it is posed more frequently by executives. The lack of a coherent narrative about their team’s marketing technology (martech) development leads to defensiveness. Additionally, articulating the tangible benefits of AI proves…

In the year 2025, a world enhanced by AI will necessitate that humans contribute both strategic thinking and sound judgment. OptiPrime – Global leading total performance marketing “mate” to drive businesses growth effectively. Elevate your business with our tailored digital marketing services. We blend innovative strategies and cutting-edge technology to target your audience effectively and…

HubSpot has revealed its plans to acquire Frame AI, a firm specializing in AI-driven conversational intelligence. With Frame AI’s technology, marketers will be able to extract valuable insights from unstructured data sourced from emails, calls, meetings, and other forms of communication. HubSpot’s CEO Yamini Rangan commented, “Although structured data has traditionally been the cornerstone of…

Professionals in marketing technology, or martech, navigate the confluence of marketing and technology, leading to various placements within an organizational hierarchy. Their positioning within the organization plays a pivotal role in shaping their responsibilities and the corresponding martech job profiles. Grasping this concept is essential for effective formation of martech teams. The Position of Martech…

Today, Uniphore revealed its plans to acquire data technology companies ActionIQ and Infoworks. This strategic acquisition is a significant component of the company’s newly launched Zero Data AI Cloud, which is focused on facilitating the implementation of AI within businesses. The innovative platform addresses prevalent challenges faced by enterprises in data adoption, including accessibility, precision,…

We showcase new job opportunities for martech professionals on a weekly basis, so don’t forget to save this page and return every Friday. If you are seeking to hire talent, submit your job listing here — please remember: Listings must include a salary range to be considered for posting. Latest Opportunities in Martech: Lifecycle Marketing…

The interaction between marketers and generative AI has been intricate since its inception. Numerous marketers have approached AI-generated content with justified wariness, doubting its capacity to encapsulate the subtle nuances and creativity essential for impactful marketing. Underneath these apprehensions lies a concern that AI could ultimately supplant human marketers entirely. However, while these worries are…

While many marketers are aware of generative AI’s prowess in content generation, AI offers unique opportunities to enhance workflows within the various applications in their marketing technology stack. In addition to generative AI, there are numerous possibilities for marketers to leverage machine learning and other AI technologies. However, several organizations face challenges in progressing with…

The landscape of marketing is undergoing a significant transformation due to the impact of artificial intelligence, especially within medium and large scale organizations. Research suggests that up to 40% of classic marketing budgets are facing intense scrutiny for reallocation — and many have already begun this process. Be part of The 40% Shift: How AI…

In partnership with IAB Europe and prominent retail media networks (RMNs), the IAB has unveiled comprehensive definitions and standards aimed at evaluating the effectiveness of RMN campaigns. These standards were initially proposed and made available for public feedback in September during the IAB Connected Commerce Summit. “These standards establish a foundation for transparency and uniformity…