Leveraging AI to Discover and Prioritize Overlooked Market Segments
In this guide, I will demonstrate how to leverage large language models (LLMs) to enhance your targeting techniques. We will explore a potent “meta-prompting” method that enables you to formulate nuanced prompts to extract the most valuable insights from AI systems like Google Gemini, ChatGPT, and the newly released Amazon Nova model.
We’ll start with the STP framework — Segmenting, Targeting, and Positioning. If you have existing market segments outlined, you’re all set to jump right into the tutorial.
If your segments are not well-defined yet, you might want to take a look at my video on AI-powered market segmentation. It will help you identify and prioritize the most promising segments for your campaign.
The client example I reference throughout this tutorial is an immersive virtual events platform providing 3D and interactive technologies. However, the prompts we create can be adapted for any industry, product, or service.
Explore further: How to shift the focus of AI adoption towards outcomes rather than just tools
In this tutorial, you will discover:
- Meta-prompting for successful AI engagement: Understand how to utilize one AI model to craft optimized prompts for other models, ensuring thorough and validated analysis of your segmentation.
- Cross-comparative analysis among AI models: Learn how applying your prompts to various LLMs provides diverse insights, akin to having multiple strategic consultants.
- Identifying lucrative market segments: Delve into techniques for employing AI to evaluate segment traits, such as size, growth rate, and profitability, in conjunction with competition and company objectives, to pinpoint the most promising target segments.
- Discovering unexplored opportunities: See how AI can pinpoint neglected market segments and explain their potential profitability and alignment with your strategic goals.
- Formulating targeting and positioning strategies: Using AI-derived insights, we will develop actionable go-to-market strategies, including positioning statements and targeted marketing approaches for your selected segments.
- Accelerating insights generation with AI: Learn how to produce insights rapidly—within minutes rather than weeks—streamlining your operations and allowing you to concentrate on strategic planning and execution.
This tutorial is designed to empower you to merge your expertise with AI-generated insights, enabling you to make data-driven decisions swiftly and uncover new opportunities for your organization or client.
Explore deeper: Transforming your market segmentation approach with genAI
Prompts utilized in this video
Initial meta-prompt
Create a generative AI prompt that aids me in selecting target segments for my client’s business. Consider segment characteristics such as size, growth rate, and profitability, alongside competitive dynamics and the client’s objectives, competencies, and resources. I will provide a link to the client’s website for an overview of their offerings and current target segments. Each LLM should rank these segments based on their revenue growth potential, including the reasoning behind the rankings and the data used to substantiate the selections. Additionally, I would like insights on any new segments that may have been overlooked.
Final prompt template
Please evaluate the following market segments for [Company Name], considering:
Business Context:
Current offerings: [List from the website]
Target segments: [List from the website]
Company goals: [Specify]Core strengths: [Specify]
Available assets: [Specify financial details, team size, capabilities]
Evaluation Metrics:
Market indicators
Segment size ($)
Growth rate (%)
Profit margins (%)
Customer acquisition costs
Customer lifetime value
Competitive landscape
Number of competitors
Market share distribution
Barriers to entry
Key differentiatorsExpected Deliverables:
Prioritize existing segments by revenue potential
Provide data sources/evidence for all rankings
Identify 2-3 overlooked segments with supporting rationale
Evaluate feasibility based on company resources
Follow-up prompt
Based on the analysis of the segments, please develop a targeting and positioning strategy:
Recommend 1-2 priority target segments:
Segment description and size
Key pain points/needs
Rationale for their selection
Expected ROIFor each target segment:
Value proposition
Key messaging points
Differentiation strategy
Pricing approachGo-to-market strategy:
Channel strategy
Marketing tactics with budget allocation
Implementation timelineSuccess metrics
Please provide actionable recommendations with supporting data for all conclusions.
Email:
See terms.
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