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When potential buyers enter a sales meeting without prior research, the primary expectation from your marketing team is to establish trust. The foundation of this trust is embedded in how effectively your marketing content addresses their challenges, proposes remedies, and shares valuable insights that they can’t find elsewhere. Let’s explore three essential guidelines that can…

In a noteworthy development, M&A activity made another splash in the customer data platform (CDP) sector, with Rokt announcing its acquisition of mParticle this Thursday. Rokt, leveraging artificial intelligence and machine learning to enhance e-commerce personalization, has committed $300 million for the acquisition of mParticle, which is now branded as mParticle by Rokt. Currently, independent…

Is there a future of profitability for companies focused solely on artificial intelligence? The case of OpenAI suggests that might be a challenging prospect. For firms developing generative AI technologies, increased user engagement leads to higher operational costs. What typically signifies success for most enterprises becomes a financial burden in this context. Take OpenAI’s ChatGPT…

The most recent IAB forecast predicts a 7.3% rise in U.S. digital advertising spending compared to last year’s totals. This figure represents a significant decline from the 11.8% forecast expected for 2024. Retail media networks are anticipated to grow by 15.6% year-over-year, while Connected TV (CTV) is projected to experience a 13.8% growth, and social…

What insights can a former NASA engineer bring to the martech sector? A great deal, particularly in areas that transcend mere technical know-how — underscoring the significance of communication, leadership, and problem-solving methods that propel project achievements. John Ruffa, who spent years as an engineer at NASA and is a close associate of mine, shares…

Marketing professionals are experiencing a revolution in how they conduct research, craft content, and make strategic choices, all thanks to AI tools. However, this increasing dependency on automation may carry significant drawbacks. Despite the incredible capabilities of AI, its preeminence could potentially erode essential critical thinking and strategic abilities. The surge of AI in marketing…

Adomni has introduced an innovative solution called Smart Video Everywhere, designed to tackle the hurdles of the fragmented video marketing landscape and the diverse ways consumers now engage with content. Once primarily recognized as a programmatic DOOH platform, Adomni aims to bridge the intricate journey of consumers across in-home video streaming on CTV, Netflix, Amazon…

Essential 2025 Metrics: Ensuring Your Marketing is Future-Ready As we look ahead to 2025, it’s crucial to identify the key performance indicators that will shape the future of marketing. Staying ahead in this ever-evolving landscape requires a proactive approach to measurement and strategy. Why Metrics Matter Metrics provide valuable insights into customer behavior, campaign effectiveness,…

According to HubSpot’s latest State of Marketing 2025 report, rapid adoption of AI by marketers is enabling them to experiment with various strategies while placing a greater emphasis on authenticity. Derived from a survey of 1,200 marketing executives, the report suggests that 2025 will be characterized by the refinement of ongoing marketing trends. Alongside heightened…

Social media serves as gateways for genuine, profound interactions with customers, while also being the hub for creators and influencers to nurture dedicated audiences. For marketers aiming to connect with consumers in their natural habitat, overlooking social media is not an option. Here are some insights regarding potential brand opportunities and innovations for 2025 that…