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Picture yourself in a grocery store. You intended to buy some bread, but now you find yourself captivated by a snack display boasting, “Limited time offer — Don’t miss out!” Without a second thought, you reach for the chips. What drives this behavior? It all hinges on how your brain interprets various stimuli. This quick-fire…

In this guide, I will demonstrate how to leverage large language models (LLMs) to enhance your targeting techniques. We will explore a potent “meta-prompting” method that enables you to formulate nuanced prompts to extract the most valuable insights from AI systems like Google Gemini, ChatGPT, and the newly released Amazon Nova model. We’ll start with…

Smartphone users are not only researching products showcased in television commercials; they are also leveraging their devices for direct purchases. A recent survey conducted by Samsung Ads revealed that 77% of smart TV users frequently shop via their mobile devices after viewing advertisements on TV. This trend is expected to persist throughout the holiday period,…

TikTok is escalating its legal confrontation against the Protecting Americans from Foreign Adversary Controlled Applications Act by appealing to the U.S. Supreme Court, seeking to halt a law set to take effect on January 19, 2025, just one day prior to Inauguration Day. UPDATE: The Supreme Court has agreed to review TikTok’s case; however, it…

Over the past twenty years, as I’ve been helping B2B companies navigate digital evolutions and trends, I have observed significant changes in consumer behavior. However, nothing quite matches the influence of Generation Z. This generation, the first to grow up immersed in digital technology, is firmly establishing its presence in the workforce while accumulating substantial…

According to research by Gartner, consumers are increasingly viewing thriftiness as a desirable trait, actively pushing back against consumerism for personal growth and similar reasons. They also identified a trend known as “norming,” which involves individuals seeking validation for their personal behaviors and beliefs by comparing them with established societal and communal norms. Consumers have…

The emergence of generative AI has resulted in a tremendous increase in data generation, offering vast opportunities for marketers. Yet, leveraging this wealth of information necessitates advanced tools to derive practical insights from the chaos. In collaboration with insights from Tooba Durraze, Ph.D., the visionary founder and CEO of the data analytics firm Amoeba, we…

This year, Apple has officially rolled out iOS 18, introducing major enhancements to Apple Mail. These updates have significant implications for email marketing tactics. Let’s explore the new functionalities, their influences, and actionable steps you can take now. Brian McKenna, Vice President of CRM at DMI Partners, shared insights: “There are two major modifications for…

As marketing budgets for 2025 are finalized, leaders are confronted with an ongoing dilemma: scarcity of resources and an escalating skills gap. In light of the fierce competition for specialized talent, cultivating a culture of training might be the answer. This approach can effectively bridge the essential skills divide and foster sustainable success. Why talent…

The years 2025-26 will be critical, as ignorance could prove to be quite damaging. This applies broadly, but is particularly poignant for go-to-market strategies, which serve as crucial catalysts for enhancing sales performance and efficiency. Many executives struggle to comprehend the substantial financial investment in marketing; additionally, there is a growing reconsideration of the costs…