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It’s not unusual for businesses to invest in new technologies and, after a year, question why they’re not seeing results. It’s somewhat similar to the Jane Fonda phenomenon: “I’ll get fit if I purchase the exercise video.” Unfortunately, technology, much like exercise videos, doesn’t function in that manner. In this article, I will discuss some…

The act of using language to mislead, commonly known as lying, was traditionally a human trait. I say “was” because artificial intelligence has now adopted this behavior as well. A study conducted by Anthropic demonstrated an AI model responding with information that contradicted its inherent preferences, specifically when asked to elaborate on the subject of…

Picture yourself in a grocery store. You intended to buy some bread, but now you find yourself captivated by a snack display boasting, “Limited time offer — Don’t miss out!” Without a second thought, you reach for the chips. What drives this behavior? It all hinges on how your brain interprets various stimuli. This quick-fire…

In this guide, I will demonstrate how to leverage large language models (LLMs) to enhance your targeting techniques. We will explore a potent “meta-prompting” method that enables you to formulate nuanced prompts to extract the most valuable insights from AI systems like Google Gemini, ChatGPT, and the newly released Amazon Nova model. We’ll start with…

Smartphone users are not only researching products showcased in television commercials; they are also leveraging their devices for direct purchases. A recent survey conducted by Samsung Ads revealed that 77% of smart TV users frequently shop via their mobile devices after viewing advertisements on TV. This trend is expected to persist throughout the holiday period,…

TikTok is escalating its legal confrontation against the Protecting Americans from Foreign Adversary Controlled Applications Act by appealing to the U.S. Supreme Court, seeking to halt a law set to take effect on January 19, 2025, just one day prior to Inauguration Day. UPDATE: The Supreme Court has agreed to review TikTok’s case; however, it…

Over the past twenty years, as I’ve been helping B2B companies navigate digital evolutions and trends, I have observed significant changes in consumer behavior. However, nothing quite matches the influence of Generation Z. This generation, the first to grow up immersed in digital technology, is firmly establishing its presence in the workforce while accumulating substantial…

According to research by Gartner, consumers are increasingly viewing thriftiness as a desirable trait, actively pushing back against consumerism for personal growth and similar reasons. They also identified a trend known as “norming,” which involves individuals seeking validation for their personal behaviors and beliefs by comparing them with established societal and communal norms. Consumers have…

The emergence of generative AI has resulted in a tremendous increase in data generation, offering vast opportunities for marketers. Yet, leveraging this wealth of information necessitates advanced tools to derive practical insights from the chaos. In collaboration with insights from Tooba Durraze, Ph.D., the visionary founder and CEO of the data analytics firm Amoeba, we…

This year, Apple has officially rolled out iOS 18, introducing major enhancements to Apple Mail. These updates have significant implications for email marketing tactics. Let’s explore the new functionalities, their influences, and actionable steps you can take now. Brian McKenna, Vice President of CRM at DMI Partners, shared insights: “There are two major modifications for…