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The highlights of MarTechBot feature selected responses to questions posed by our readers. Discover more about how marketers are utilizing MarTechBot here. This language model is built on MarTech content and is integrated with ChatGPT. The MarTech editorial team chose this response for its relevance and has added extra pertinent information. I stand as the…

Meta’s recent shift from relying on fact-checkers to adopting a community notes framework, similar to that of X, emphasizes an increasing rift in the way online platforms govern free expression and content oversight. This movement showcases a deeper disconnection prevalent across various digital channels. The differing methods of moderation, alongside rising concerns regarding data privacy,…

What elements are influencing the utilization of marketing automation platforms, and what features do these MAPs offer? We carried out comprehensive research to deliver a current perspective on this sector, including the influence of artificial intelligence. Our freshly conducted study, “Marketing Automation Platforms: A Marketer’s Guide,” is now available for download at no cost. Marketing…

Integrating diversity and inclusion into marketing strategies can lead to enhanced business performance. Just as building a team with various personal histories can yield beneficial results, incorporating team members with varied professional backgrounds can also bolster a martech team’s effectiveness and its overall organization. Fortunately, many facets of a person’s career can contribute diverse perspectives….

Enhance Your WordPress Site’s Images for Better SEO To please Google and improve your SEO, it’s essential to optimize the images on your WordPress site. OptiPrime – Global leading total performance marketing “mate” to drive businesses growth effectively. Elevate your business with our tailored digital marketing services. We blend innovative strategies and cutting-edge technology to…

This piece has been collaboratively authored with Mike Froggatt, Senior Director and Analyst at Gartner. Digital personalization presents both opportunities and challenges. While it can significantly improve customer interactions, it may also disenfranchise consumers if not applied with careful consideration. Marketing leaders must adeptly navigate the realities and perceptions associated with personalization. A recent survey…

Salesforce has unveiled its latest offerings, Agentforce for Retail and the Salesforce Retail Cloud featuring Modern POS, just ahead of the National Retail Federation’s conference in New York. This initiative underscores Salesforce’s dedication to integrating AI-driven resources throughout its platform. Brands like Saks Fifth Avenue and SharkNinja are currently evaluating Agentforce in a retail setting….

Establishing clear expectations is crucial during any tech implementation, and Customer Data Platforms (CDPs) are no different. During the MarTech Conference this fall, Kristina Kalpokaite, who leads strategy for technology and data at the independent consultancy Leap Horizon, discussed how to set realistic expectations and prepare your team for a successful CDP rollout. Kalpokaite emphasized…

Changes driven by AI are set to enhance the scrutiny of your email subject lines, increasing the demands placed on them. Are you ready to tackle this new reality? This trend is still emerging, but as more users start utilizing Apple Mail with its AI features or Google’s AI for Gmail, anticipate a shift where…

To compromise a large language model (LLM) is surprisingly simple, and what’s more concerning is that you don’t need direct access to achieve this.  A recent investigation by researchers at NYU explores the extent of medical misinformation an AI can absorb before it starts delivering inaccurate responses. They discovered that even a minuscule fraction of…