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The holiday season of 2024 not only met but exceeded expectations for ecommerce sales dramatically. According to Adobe Analytics, U.S. consumers spent an astonishing $241.4 billion online from November 1 to December 31, 2024, marking an 8.7% increase compared to 2023. Prior to the holidays, Adobe had forecasted ecommerce sales to reach $240.8 billion, representing…

Salesforce Agentforce made waves following its debut at the Dreamforce conference in September 2024, redefining discussions around artificial intelligence, customer interactions, and service. In light of its rapid adoption, Salesforce quickly revealed plans to recruit over 1,000 staff members to support Agentforce. Upon unveiling Agentforce, Salesforce CEO Marc Benioff referred to it as “the third…

As we usher in 2025, I find myself contemplating my experiences with AI-related anxiety. For months now, I’ve been rising at 5 a.m., striving to stay updated on AI developments through newsletters and experimenting with the newest marketing technologies. However, there’s a persistent feeling of being left behind. Friends, students, and colleagues express similar concerns,…

We’re still navigating the early stages of large language model (LLM) search, but the growing number of users is providing us with valuable insights into effective strategies that brands can implement to enhance their visibility on platforms such as Perplexity, ChatGPT search, Gemini, and others. This article explores these strategies through a B2B perspective, categorized…

The highlights of MarTechBot feature responses generated from queries made by readers. Discover more about how marketers are leveraging MarTechBot here. This AI model integrates MarTech content with ChatGPT technology. The MarTech editorial team selected this response for its relevance and enriched it with additional information. I represent the pioneering generative AI chatbot designed specifically…

The integration of AI into marketing technology (martech) is revolutionizing the industry by streamlining tasks, delivering immediate insights, and enhancing operational scalability. Despite its potential, integrating AI within existing martech frameworks presents several difficulties. Below are practical strategies to tackle these prevalent AI challenges. Explore further: AI preparedness guide: 7 essential steps for successful integration…

Who, what, when, why, and how? These essential questions are the cornerstones of journalism, guiding students to highlight the most crucial information right at the beginning of any written piece. Marketers, however, may not always be accustomed to this format, especially those coming from diverse professional backgrounds. Even I, despite my journalism education, find myself…

The landscape of television is evolving, with CTV and streaming reshaping how audiences engage with their beloved programs. This Christmas, Netflix’s exclusive NFL broadcasts attracted an average of over 30 million viewers per game during its doubleheader. (Comparatively, last year’s Christmas triple-header on CBS averaged just under 29 million viewers.) Notably, it was last year…

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Later, a platform focused on influencer marketing and social media management, revealed on Friday that it has acquired Mavely for a total of $250 million. Mavely boasts a community of over 120,000 creators, a network that has reportedly generated upwards of $1 billion in gross merchandising volume for more than 1,400 well-known brands, such as…